Original Idea (sneak peek)

Here is one of my first 'in situation' posters. (I am not going to upload any final ones until after the competition). The i logo was made up from red ink on a page using a stencil and then placed in a light box to be photographed. The brush was included to provide some environmental context and this was mainly an experimentation in text placement on the images.

Past Two Weeks Update

I got carried away updating old pictures last week so I forgot to do my weekly update! The past two weeks have mainly involved me taking on board suggestions from John and some of my classmates as to how I could move my project along. I worked with my existing photographs, which i had always made sure featured the i logo in an environment which was relevant to the objects, and photoshopped out the backgrounds. This was because these designs were going to be used on billboards which are only ever looked at for a few seconds. By clearing the background, it meant that the objects were the only things that were focused on and therefore they immediately communicated the message of the campaign.


One other thing I have been experimenting with is by using separate images to build up the ideas I have already made. For example, the book stacked idea was also made up from different books photographed individually and then put together in a collage. This also allows me to 'cheat' the sizes of the books and items in order to help make the i logo up more easily and clearly.


I have also began looking at various other advertising formats. I have edited adshels, 48 sheet billboards, beermats, train tunnel posters and now web banners. I aim to include tese to diversify how the images can be used in a variety of ares and therefore reach a greater audience. It also shows how the campaign can run and adapt for future ideas.

Post Its Concept

This was one of my newer ideas when it came to development. It is The i logo made up from several post it notes pinned up on a wall in the second year studio. Although the idea was sound, the execution needs some work, as feedback has stated that the post its should be placed more haphazardly, as post it notes are rarely placed so structurally as this. Also, the identity should be placed in the bottom right hand corner instead of on the left, so this needs to be changed.

Desk Setup: 'Crafted'

This was one of my first setups, done in the final year studio with a craft set and some other pieces of stationery. I kept the 'Crafted for busy students' tagline and also added more information. I included The Independent's logo in a png file I had made from an image found online. I also added the links to The i's facebook and twitter pages. This was to experiment with how much information could be included and where it would fit on the images.

Stationery Collage

Here is my first concept recreated using second hand photography. I added a banner at the bottom to separate the main image from the text and logo. This again was a very loose idea, but it helped me see how different items of different shapes could fit together to form the i logo.

Original Photography Idea

Shown here is one of the very first photographs I took as an experiment in photography composition. The idea was to make the i logo up from various pieces of stationery and put them in a proper environment. This was just a quick set up, as obviously in a real advertising campaign, the logos for the other products would not be visible. I clone stamped out the logo on the highlighter to see how this would work without the writing. This worked as a proof of concept, but required much more development.

Image Update

I have realised that there are no images so far of my work in progress. So here I am going to upload a few images of my original planning and ideas. The idea shown here was made in Illustrator and uses the required Stag Typeface. The concept was that The i logo was cut from a stencil and placed over a cutting mat. The tagline 'Crafted for creative students' was a play on the use of crafting materials, as well as the idea that the small format paper was 'crafted' especially for busy audiences.

Sunday 4th March

This week was quite useful, as I got some peer feedback from the group on Monday morning. On Wednesday, I took several photos for a setup in the library of a set of stacked books, however they did not come out properly, meaning I had to retake them. Thursday and Friday were spent taking some more photographs of different pieces of stationery again. Also, I experimented with taking photographs of post-it notes and red chairs in collage to see if they could be developed further.

On Saturday, I came into University when the library was quiet and retook all of my book setup images. These turned out quite well and I only had to make minimal adjustments to them to make them work as strong images.

I had an idea to use a table and chairs to make up the logo, but could not get into my kitchen for several days due to wallpapering being done. On Sunday night, I was finally able to set up the table with a red tablecloth, place a circular clock on the wall and manage to take the table idea properly. These images were alright as proof of concept, however they may need to be retaken in order for them to be used properly.

Sunday 26th February

This week was quite productive, as most of thursday and friday were spent in the photography studio doing a shoot using some of my objects that I was going to use in my advertising campaign. I spent around four hours setting up the coloured markers and inks into the shape of The i logo. I experimented with putting them both in an environment and with them against a stark white background. Some of my images came out quite well, as Chris Barr was nice enough to help me work the flash and provided me with some filters and materials to use.

Saturday and Sunday were spent working with my photographs, by choosing the best ones and placing text and the i logo onto them.